GDPR and AI Tools: What You Need to Know

Using artificial intelligence tools raises important questions about personal data protection. The GDPR imposes strict obligations that any company using AI must comply with.

Consent and transparency: Inform your users that their data may be processed by AI systems. Consent must be explicit, informed, and revocable.

Data transfers: Many AI tools are hosted in the United States. Transferring data outside the EU requires adequate safeguards.

Right to explanation: Article 22 of the GDPR gives individuals the right not to be subject to a fully automated decision.

Data minimization: Only send AI tools the strictly necessary data. Anonymize personal data before submitting it.

Check our Trust Ranking to see the trust score for each tool.

For a complete AI due diligence before adopting a tool, verify certifications. Swiss SMEs benefit from a specific regulatory framework that our IAPME experts can help you navigate.